Attract, don’t chase

Commercial decision self-check

Six questions, about two minutes. It runs on this page; nothing is sent or stored. You get plain notes on where the decision looks ready and where it tends to slip.

1Where is the molecule today?

Discovery / platform, no nominee yetPreclinical or pre-INDPhase 1Phase 2 or later

2Who makes it next?

Signed manufacturing partner, and it still fitsA partner, but we may outgrow itShortlisting partners nowNo partner yet

3Is there a dated event this decision has to be ready for?

Yes, with a dateYes, but no date yetNo

4Who is the first buyer or partner who says yes?

We can name the person and the seatWe know the company type, not the personNot yet clear

5Can you say what you can run now, and where the proof sits?

Yes — one page, no over-claimingMostly, but capacity claims get fuzzyNot written down

6Who decides?

One clear ownerA committee or board, alignedNot agreed yet

See my notes